Story Strategy + Full Service Production Company
Human stories built to move business—and made to work everywhere they need to live.
The FrameShift point of view
02 / Choose the right form
Choose a format to jump to an example.
A quick check-in about your business
Question 1 of 5
Documentary / Social enterprise / 03:23
Directed by Adam Linssen
Kitchens for Good was preparing to buy a new building. Before that next chapter, they needed to define what the organization would look and sound like—and which story would carry it forward. The film had to establish that identity while making the mission credible through the people living it.
Across multiple working sessions, we met with staff and stakeholders to surface the real Kitchens for Good story and shape a clear narrative. We then interviewed the people at its center and spent two days in the kitchens with apprentices, employees, and program graduates, capturing the lived proof and B-roll that made the story tangible. Directed by Adam Linssen.
Documentary / Food and culture / 01:59
Grain of Salt needed greater brand recognition and a way to teach customers about the craft behind its one-night dining experiences. The work needed the cinematic confidence of their high-end references without making the people or the experience feel distant, precious, or overworked.
We borrowed the visual ambition of references like Chef's Table, then kept the camera close to the people, preparation, and imperfect human rhythm that make Grain of Salt approachable. Cinematic food photography signaled quality; close observation kept the tone warm, unpretentious, and accessible.
Commercial / Ludwig Drums / 01:26
Directed by Joseph Sperber
Ludwig makes instruments where craft, performance, and engineering are inseparable. The film needed to feel the same way: immediate and desirable as a product piece, but artfully honest to a live musical performance.
We designed the performance as one honest, uninterrupted live take, then built a motion-control system precise enough to repeat every camera move and lighting cue to the millisecond. A BOLT robotic arm let the camera move with the same discipline and responsiveness as the drums themselves. Directed by Joseph Sperber.
TEMPO was built around a custom motion-control sequence on a BOLT robotic arm. We programmed repeatable camera moves around the drummer, then coordinated those moves with the performance and lighting cues so the technology served the rhythm of the piece.
About / Adam Linssen, Founder
I was born and raised in San Diego. I picked up a camera at 16 and have been making films ever since.
I entered the film industry as a cinematographer, working for brands including REI, Subaru, and ABC, and artists including Chris Brown and Post Malone.
I started FrameShift because I wanted to help businesses harness the power of storytelling. I watched my parents struggle with that in their own successful businesses. With one foot in production and the other in business, I knew I could bring something useful to the table.
Start with a conversation
Choose a time for a 30-minute working session. Once you’re booked, your confirmation email will point you to a short meeting brief so I can come in ready to talk about the real problem.
Pick a time that works. The meeting stays focused and practical.
Your confirmation email links to a private-feeling, four-minute brief.
I read it before we meet, so we can begin with the opportunity.
Social series / Brand recognition + recruiting
Link Brokerages
Client: Link Brokerages
POV: your agent is trash
Liked by cobysclosingtable and 2.8K othersThe Listing · Original audioSwipe up
Don’t fall for the hordes of subpar realtors
Liked by cobysclosingtable and 2.1K othersThe Listing — Second Cut · Original audioUs vs your realtor
Liked by cobysclosingtable and 4.1K othersRunaway Agent · Original audioHouston, we have entry.
Liked by cobysclosingtable and 3.3K othersKeybox · Original audioIt’s Real Estate… Not Rocket Science.
Liked by cobysclosingtable and 2K othersFlag · Original audioSometimes you just need a partner (also available to sell your home)
Liked by cobysclosingtable and 3.7K othersCatch · Original audioScroll inside the phone · Sound starts off
Client: Link Brokerages
Make a brokerage worth remembering.
The challenge
Link needed to stand out in a saturated real-estate market, reach younger customers, and give the next generation of agents a reason to remember—and join—the brokerage. A one-off post would disappear; they needed a recognizable voice that could keep showing up.
The approach
After defining the audience and tone with CEO Coby, we built a repeatable, entertainment-led social series of comedies and vignettes. The stories earned attention first, so Link could close with its competitive fee structure and excellent customer service. Directed by Matt Laniado.